Social media platforms are great for your personal use, but they can also be powerful for your business growth. By creating business accounts on social media, agents can leverage a network of billions, increase exposure, and traffic, and grow revenue.
This article focuses on the benefits of integrating your business with social media platforms and how that can make your work easier, faster, and more profitable. We’ll also walk you through how to create a business account on Instagram.
Business Account Benefits
How to Create a Business Account on Instagram
Connecting Your Facebook Page to your Instagram Accounts
Social Media Business Account Benefits
- Over 90% of marketers report that social media significantly increased their business exposure.
- 75% claim it increased traffic.
Source: https://www.linkedin.com/pulse/social-media-stats-small-businesses-must-know-shape-strategy-turner/
A 2018 study found that businesses utilizing social media enjoy a 32% increase in revenue compared to those who don’t. source: https://www.dreamgrow.com/21-social-media-marketing-statistics/
Business vs Personal accounts
Creating a business account on your social media platforms gives you the ability to approach the two audiences differently. Business accounts provide you with access to a wealth of features designed specifically for businesses, such as advanced analytics, advertising tools, and customer service options. By creating business accounts, you not only ensure compliance with platform policies but also gain the necessary resources to effectively market your products and services.
MoxiWorks can integrate directly with your social media business account to help you post your listing, create an ad, or share marketing material.
Learn more about sharing your MoxiImpress marketing on your Facebook Business page
Learn more about social media marketing through MoxiPromote
Advantages of Facebook vs. Instagram Business Accounts
Facebook has established itself as staple of social media, making it more attractive to small businesses to establish a business presence. However, Instagram attracts a younger demographic, which is appealing to certain businesses catering to younger generations.
Instagram has a higher median engagement rate than Facebook. Instagram posts can, in general, generate more likes and comments than a typical Facebook post.
Instagram performs better with picture posts, as it was designed to be more visual, while Facebook outperforms Instagram on text posts.
Facebook allows a consumer to go deeper, as it allows a more complete profile of an agent or company to be placed on its network. Instagram is more about moments. If a consumer wants to find out more about you, they go to Facebook to read your profile. A consumer cannot find the same depth on Instagram.
Instagram was built for mobile platforms and thus has more experience in marketing to those who have a higher use of mobile devices. While Facebook has mobile apps, its demographic base uses more traditional forms of internet access, like PCs and Mac.
Source: https://sproutsocial.com/insights/instagram-vs-facebook/
How to Create a Business Account on Instagram
Before you begin, you need to have a personal Instagram account to create a business account.
Note: Instagram has a limit of 5 accounts at a time.
Note: It is essential to remain in compliance with Instagram’s business rules and guidelines. We highly recommend reviewing Instagram's policies, such as their Terms of Use and other support documents (Terms and Policies), to ensure adherence to all requirements regarding privacy, security, and usage guidelines.
The following instructions are based on creating an account from the website and not the app. If at any point you need further assistance, you can always refer to the Instagram Help Center.
- Sign in to your personal Instagram account at the website - https://www.instagram.com/
- Select More at the bottom of the navigation menu on the left.
- Then select Settings.
- Scroll down to the bottom of the next menu and select Account type and tools under the For professionals section.
- Select Switch to professional account.
- Then choose the type of account that best describes you, creator, or business, and then select next.
- Select your category within the type of account you chose, then select Done.
- Review your contact details and select Done. You’re now ready to go with your Instagram Business account!
Learn more about Instagram business here >>
Connecting Your Facebook page to your Instagram accounts
You can connect your Facebook and Instagram accounts to ensure consistency in your social media marketing strategy. Here’s how to connect to Instagram from your Facebook account.
From your Facebook account, choose your account picture and select to see all profiles.
Choose your Facebook Business Account and choose Settings and Privacy.
Choose Settings.
Choose Linked Accounts.
Choose Connect Accounts.
Your Facebook and Instagram Business accounts will be connected.
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